Project details


Strategy and communications for an interior soft furnishings brand

BlueHanded produce artisanal interior soft furnishings, accessories and fabrics.

Their collections blend original artist-commissioned prints, curated repeats and vintage pieces re-imagined for contemporary interiors. Working with indigo masters in China, they provide a beautiful handmade alternative to mass-produced textiles. 

Looking to attract new retail and trade clients, BlueHanded needed help to strengthen their brand positioning, focus their product offering and create clear communications.

With a programme of forthcoming design fairs and trade events, it was the right time to create a more professional, consistent brand image, with a well-structured product story and cohesive business rationale.


The Project

  • Brand positioning
  • Product strategy and range development
  • Brand presentation
  • Product matrix
  • Social media strategy and training