Project details

Disney Bikes, Wheeled Toys & Accessories

Developing appealing licensed product and packaging for the toy sector

Our client is a supplier of bikes, bike accessories and wheeled toys to major UK and European retailers including Halfords, Tesco, Top-Toy and Toys R Us. Their in-house team were looking for additional support to create product decals, print designs and packaging for Disney licensed products.

Working closely with the creative UK team and their Far East office, and in liaison with the license approvals team at Disney Consumer Products, Bellaboo worked to ensure artworks were completed accurately and approved for manufacture, in-line with strict brand guidelines and retail listing schedules.


The Project

  • Packaging design
  • Product decals
  • License approval processing and management
  • Far East liaison on product and packaging specification