Project details

SMR Projects / Xypex

Developing communications for a distributor of construction products

SMR Projects distribute Xypex, a Canadian crystalline waterproofing solution, under license within the UK. Having established strong sales for Xypex in the UK, SMR Projects were looking to create an impactful range of communications to take the business to the next level.

The company website is central to the marketing strategy for both the parent distributor business and the product. As such, ensuring SMR Projects own proposition is communicated clearly alongside the Xypex product offering has been key.

The website is supported by case studies, handbooks and proposal documents. The majority of these are accessible online but are also available in printed format. These resources are accessed by clients, as well as used by internal teams across the business including sales, site-service and contracts.


The Project

  • Developing consistent UK-relevant product communications
  • Website design and development from site-map to content and programming
  • Product handbook and specification documents
  • Case studies for print and digital applications
  • Copywriting


See how we helped SMR Projects develop their brand identity >