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The project

Develop new skincare brand identity, packaging and launch marketing for award-winning beauty start-up.

Launching in a crowded market, Anara Skincare were looking to establish a brand position that was distinctive from the competition, with strong, discernible points of difference.

With a mission to create a joyful, sensory experience that delivers excellent skin results, Anara Skincare’s founder Arati Nar was clear on her brief from day one. It was imperative to Arati that the branding and packaging should reflect the fine quality of the formulations that she had spent years developing, as well as her long and very personal journey to bring her life-long dream to reality. The brand identity and marketing needed to be true to Arati’s original motivation and vision for the future of the brand, to truly create a unique standpoint.

We worked with Arati to thoughtfully develop an identity that had visual stand-out, whilst also being authentic to Anara’s points of difference. As the soul of the brand, the logo includes a wordmark and emblem created from a combination of hearts, diamonds, and stars, all with personal significance and resonance for Arati.

When developing the Anara Skincare packaging, creating a luxurious look and feel was as important as communicating the key skin benefits, hero ingredients and industry accreditations. This was balanced alongside clear presentation of practical information on usage and allergens. Legibility and ease of use for the consumer were key criteria within the brief. It is with great pride that the packaging went on to win a Bronze award in the 2024 Free From Skincare Labelling Awards.

Anara Skincare was launched online in September 2023 with an e-commerce store that we designed in partnership with Arati.

‘Simplicity’ was the mantra for every part of the consumer experience, on each page of the site. Ensuring visitors easily find their way to key information is imperative, whilst also creating a luxurious, engaging, informative, and enjoyable journey through the Anara world. The site was designed to ensure visitors could engage at different levels and to different depths, steering them through the site with intuitive functionality.

Winning a Silver award in the 2024 Free From Skincare Digital Presence Awards, the website was described as ‘…aesthetically pleasing with a colour scheme that aligns with the brand colours. The layout is attractive and easy to navigate.’

What our client says about us…

As I embarked on the journey to fulfil my life-long dream to create my own skincare brand, I was looking for someone to partner with who was not only an expert in branding and design but who also shared my passion and could work flexibly alongside me on this very special journey.

Within two minutes of speaking with Antonia I knew that I had found the perfect company. Five years and endless projects later, Antonia is a key part of Anara Skincare’s journey and also a wonderful friend. I proudly dedicate the branding and website awards we have won to Bellaboo. I cannot recommend their services enough.

Arati Nar
Founder & CEO of Anara Skincare

About Anara Skincare…

Created by skincare enthusiast Arati Nar, ex-Head of Marketing for Ocado and ex-Co-Founder of corporate beauty service provider MILK Wellbeing.

Arati founded Anara Skincare with a mission to create a range of products that contain the most beautiful and gentle plant-based products, to nurture your skin and delight your senses. Joy at every touch point was the mantra from day one.

Anara Skincare’s luxurious range of products have been created to be used and enjoyed by everyone, of all ages, with all skin types, across all life stages and lifestyle choices and to make you feel great about your skin. Certified by the Vegan Society and approved as Cruelty Free under the Leaping Bunny Programme, the multi award-winning range is between 99% and 100% natural origin and contains up to 92.5% organic ingredients.

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