Evolve Organic Beauty
Packaging for Ecocert range totalling over 180 SKUs sold internationally.
The project
Brand identity and product packaging for award-winning eco-friendly cleansing range.
As a new solid skin and hair care brand, Eco Warrior required stand-out to compete with the liquid equivalent market-leaders.
A strong visual identity was required to ensure a high level of brand recognition and clear communication of the product benefits. We worked closely with the Eco Warrior team, to design the logo and original brand look and feel for launch. This included packaging for six bar soaps, brand brochure and retail marketing materials across digital and print.
The range won the Queen’s Award for Enterprise for Innovation in 2022 and has been honoured with many industry awards. It has gained listings in Waitrose, Sainsbury’s and Boots, as well as being available to purchase online.
Positioning the new brand for category disruption…
to convert liquid product customers to a more eco-friendly, plastic-free bar alternative.
With an extensive range of natural and organic products already established in the UK retail market, the team behind Eco Warrior were looking for a brand identity, packaging and launch communications aimed specifically at a younger, more environmentally conscious customer base.
Working on the brand identity in tandem with developing a visual story for each bar soap, we created a design approach that reflected the serious intent behind the brand, but with a playful element. This included the origination of illustrations for a collection of repeat prints to feature on each pack, telling the unique story of each of the product’s ingredients and functionality.
Ensuring the range was visually cohesive and able to stand-out to compete with their liquid counterparts, was key.
Supporting the launch in to bricks and mortar retail and beyond…
ensuring the brand’s personality was fully developed and embedded for future roll-outs.
Working closely with the brand owner and PR team, we developed a launch brochure to highlight the key competitive benefits of the Eco Warrior range as well as specific product detail. This was used to approach media partners, journalists and retailers as part of the initial promotional and sales drive.
During the early stages of retail negotiations, we created shelf layouts and POS designs to demonstrate how the brand would be represented in-store for maximum impact. We also created web and social media assets support the retail teams as part of the launch package.
Extending the appeal of the core product range…
Through the development of travel-size minis, gifting and limited-edition product lines.
With an emphasis on performance-based formulations, the bars are perfect for taking away on holiday in place of liquids. Cute travel sized mini versions were developed for the most popular bars, ideal for weekenders, festival goers and globe trotters alike. We created mini packs, ensuring the core elements of the full-size bars were carried across for maximum brand recognition.
Developing regime-based personal care gifts was an opportunity to combine bars to create a plastic-free alternative to everyday face, hair and body care routines.
We created a gift pack look and feel that complimented the vibrant bar packaging, whilst also communicating clearly the core benefits of each combination. The brand positioning statement had an integral part to play on the packs, in sharing the Eco Warrior ethos with first-time consumers, to build brand affinity and longer-term loyalty.
The fun, playful Eco Warrior personality makes it the ideal vehicle to generate support for a charity close to the brand’s heart. SOS, the Sumatran Orangutan Society, helps wild orangutans to thrive in resilient forests. We developed illustrations, a repeat print and packaging design to deliver 25p for each pack sold, directly to the charity.
About Eco Warrior…
Eco warrior is a vegan, cruelty free and RSPO accredited, plastic-free personal care brand producing a range of natural solid format bars.
It was developed specifically to challenge the liquid hand, face, body and hair care market as a plastic-free alternative.
With a focus on formulation performance delivered through high-quality natural ingredients, each bar has its own story to tell. Initially launching with a range of six bars, including face, hand & body, shave and shampoo bars, the range has grown to include travel formats and gifts. The brand has also extended into new edits including a baby, haircare and men’s sub-brand, each with their own look and feel.
Other projects
Anara Skincare
New skincare brand identity, packaging and launch marketing for award-winning beauty start-up.