Castlegate Pharmacy
Brand identity and communications to underpin business growth.
The project
Learning tools to support the British agricultural industry.
The development of resources to help farmers and farming organisations to learn about new advancements, acquire new skills and make their business more sustainable.
Working with our client, we designed an on-line learning hub and printed guide to help disseminate information to British farmers and allied industries.
From a digital learning hub to printed communications…
We worked closely with our client to ensure the materials delivered maximum value to farmers and the farming sector. This was achieved by creating an environment that was engaging, easy to use and resonated with the industry’s core needs.
Digital resource hub
With the farming sector facing huge challenges, Innovation for Agriculture were looking to develop a learning and resource hub accessible from their existing website. The log-in area would contain information, virtual tours, videos and learning resources relevant for individuals, businesses and organisations.
Working with our web developement partners, we designed the visitor journey, layouts, and assets to ensure a high-quality, intuitive user experience.
Farmer facing guide
With sustainability high on the agenda, Innovation for Agriculture worked with industry partners WWF, Tesco and Eunomia to produce a guide to reducing greenhouse gas emissions.
We designed the printed booklet and digital PDF, ensuring the complex content was easy to follow with clear benefit scoring and actionable points.
The guide was distributed as a supplement within Farming Weekly and through partner organisations.
About Innovation for Agriculture…
Innovation for Agriculture are a UK-based charity connecting farmers with research, learning tools and resources.
Working with industry specialists, businesses, landowners and farmers, Innovation for Agriculture help increase knowledge and put new learnings in to practice.
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