Solution Baby
Re-positioning manufacturer for expansion.
The project
New identity for baby and toddler product brand.
Koko were looking for new branding that captured their child focused approach to product for their growing business.
With an existing logo that had been in use since launch ten years ago, the updated branding was required as a springboard for growth.
New product launches, as well as expansion in to Europe and America, demanded a strong identity that could be developed and built on over time.
We worked closely with our client to produce a wide variety of initial concepts, developing the shortlisted options to final artwork, including a bespoke colour palette and range of assets.
About Koko…
Koko supports babies and toddlers through their growth with innovative, high quality, affordable products.
With the aim of making the everyday better by creating easy solutions to children’s evolution during their early years, Koko supply product to high street retailers in the UK, as well as selling via e-commerce platforms.
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