Soapworks product showcase
Packaging for gifting range of on-trend soap bars.
The project
Marketing communications for a contract manufacturer of soaps, cleansing bars, and shampoo bars.
Utilising the established brand logo and colour palette, we created a suite of communications and sales tools. The materials are part of a strategy to re-position the brand as the UK’s premier manufacturer of solid-format personal care products.
Working as an extension of the in-house team, we provided a range of creative services including brand strategy, copy writing, photography and design.
From corporate stationery to trade marketing materials and presentations…
Having recently undertaken a full company review and rebrand, Soapworks were looking to establish a fresh marketing strategy to attract new business.
Initially helping to define the vision and values, we then rolled out a number of key documents, tools and communications as part of a growing suite of marketing assets. The materials combined to create a, customer and benefits focused dialogue.
Where the team required the flexibility to update in-house, we provided formats that could be amended easily, with guidelines in place to ensure consistency.
About Soapworks…
Soapworks is the UK’s premier manufacturer of soaps and cleansing bars for body, hair, and face. They supply global businesses, from luxurious and sustainable brands to high-volume retail and FMCG.
Founded in 1988 by Body Shop entrepreneur Dame Anita Roddick on the principles of ethical, social enterprise and sustainability, they are now part of the DAABON group – a family-owned, global leader in the production of organic ingredients.
