The project

Soothing Serenity Rebalancing Bar

The project included the origination of a range of concepts incorporating illustration and typographical elements. The final artwork was printed on a sustainable, compostable  paper wrap, with an accompanying gift card in both English and German.

With the well-being trend in ascent, this bar was designed to tap into the self-care market. The most recent of Soapworks’ product releases, this cleansing soap combines a calming blend of green tea and colloidal oatmeal with a soothing lemon verbena fragrance. Bringing the spa ritual home at a time when household budgets were starting to feel the squeeze.

Coastal Shores Cleansing Body Bar

The bar was distributed with a gift card highlighting the inspiration behind the product and its sustainable credentials.

Celebrating the rugged coastline of Scotland, this bar was released in the same year that COP26 was held in Glasgow, Soapworks’ home city, as part of a tailored PR campaign to promote the environmentally friendly benefits of switching to bar soap.

The brief was to create an evocative packaging design with abstract marine imagery and colour palette. The visuals were enhanced when the pack was opened to a truly sensorial delight, with refreshing notes of sea spray and balsam.

Mandarin, Cranberry & Cedarwood Moisturising Body Bar

An exfoliating jute bag accompanied the bar, extending the performance of the soap from cleansing to buffing. The gift was finished with a tag printed on kraft card.

Created to have big shelf presence and unisex appeal, inspired by the invigorating mandarin, cranberry and cedarwood fragrance. The bold pack design works well as a gift or luxurious self-treat.